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Puffs Ultra Soft & Strong Facial Tissues; 1344 Count; 24 Cube Boxes (56 Tissues Per Box)
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From Puffs
This report was last updated 6/9/2017.
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Report Info:
Last Updated: Jun 9, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL
Deleted Reviews

FAIL
Suspicious Reviewers

FAIL
Overlapping Review History

WARN
Rating Trend

PASS
Unverified Purchases

PASS
Word Count Comparison

PASS
Phrase Repetition

PASS
Reviewer Participation

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
Best tissues ever. These are stronger, softer and well packaged. ... [Go to full review]
Feb 20, 2012
100%
TRUST
TRUST
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Verified Purchaser
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Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
My review is for "Puffs Ultra Strong and Strong Facial ... [Go to full review]
Feb 6, 2011
40%
TRUST
TRUST
-
Verified Purchaser
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Created on a high volume day
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
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Easy Grader (avg. rating: 4.7)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 14 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Suspicious Reviewers

Take-Back Reviewers
33 of the 45 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
56% also reviewed:
Twilight Zone Season 3 by Rod Serling
33% also reviewed:
Dune Messiah (The Dune Chronicles, Book 2) by Frank Herbert
29% also reviewed:
The Hobbit by J. R. R. Tolkien
22% also reviewed:
The Children of Húrin by J.R.R. Tolkien
20% also reviewed:
Chef Michael'S Braised Brisket Dog Food,... by Purina
20% also reviewed:
Suave Professionals Color Care Shampoo, Keratin... by Suave
18% also reviewed:
Nacho Libre by Jack Black
Does not include products
from the same brand
from the same brand
12 of the 45 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Rating Trend

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- 38%
- Created over 7 days
We counted 45 reviews for this product over the span of 2,326 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 7 days exceeding this threshold:In total, we found that 17 reviews were created on just 7 days. This is an excessively high number of reviews submitted on these high volume days.
Pass
Unverified Purchases

8 of the 45 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
3 reviews
2 reviews
4 reviews
2 reviews
3 reviews
2 reviews
2 reviews
Common Phrases in Titles:
2 reviews
4 of the 45 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Participation

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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.