Suave Professionals Color Care Shampoo, Keratin Infusion 28 oz, 4 Count
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From Suave
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Shampoo Plus Conditioner with authentic reviews:
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Take-Back Reviewer (237 deleted Reviews; avg. rating: 4.5)
- Brand Repeater (9 of 1932 reviews for this brand; avg rating: 4.0)
- Overlapping Review History: reviewed 4 of 9 top products
- Easy Grader (avg. rating: 4.4)
Analysis Details
We discovered a total of 33 deleted Reviews for this product, with an average rating of 3.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 17%
- Created over 3 days
We counted 60 reviews for this product over the span of 825 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 10 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 3.3 while reviews from other days have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
16 of the 60 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.4 while the verified purchasers have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Take-Back Reviewers
44 of the 60 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Brand Repeaters
36 of the 60 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
(4.0/5)
(4.0/5)
(3.3/5)
(3.5/5)
(4.0/5)
(4.5/5)
(4.7/5)
(3.3/5)
(3.0/5)
(3.3/5)
(3.5/5)
(3.5/5)
(3.6/5)
14 of the 60 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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29 of the 60 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.