Brand Loyalists

• 
• 6%
• Reviewed mostly products from this brand

4 of the 68 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

Brand Monogamists

• 
• 3%
• Reviewed only products from this brand

2 of the 68 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

Read more about our Brand Repeats test.

One-Hit Wonders

• 
• 22%
• have only posted one review

15 of the 68 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

Never-Verified Reviewers

• 
• 51%
• have zero verified purchases

35 of the 68 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.

Take-Back Reviewers

• 
• 34%
• have previously deleted reviews

23 of the 68 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

• 
• 25%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 16-25 words: 25.0% (Avg. rating: 7.2)

In total, we found that 17 reviews (or 25%) are within an overrepresented word count group. These reviews have rated this product an average of 7.2, while all other reviews have rated this product an average of 8.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Word Count Comparison test.

• 
• 82%
• Unverified Purchases

56 of the 68 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 16%
• Mentioned the word "Sample"

11 of the 68 total reviews for this product mentioned the word "sample" within their review. While we could not find a statistically significant difference between the average rating of reviews that mentioned the word "sample" and those that did not, the presences of any reviews that mention the word "sample" indicates that there may be more, since not all reviewers will disclose that they used a sample within their review.

Read more about our Sample Reviews test.

• 
• 53%
• Substantial overlapping review history

36 of the 68 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Overlapping Review History test.

• 
• 3%
• Created over 1 day

We counted 68 reviews for this product over the span of 3,056 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:

• 2 Reviews on Sep 27, 2012 (Avg. rating: 7.5)

In total, we found that 2 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Rating Trend test.

• 
• 3%
• Used substantial repetitive phrases

2 of the 68 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Phrase Repetition test.

• 
• 18%
• From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 16-30 Reviews: 17.7% (Avg. rating: 8.2)

In total, we found that 12 reviewers (or 18%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Reviewer Participation test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 8.8, while the average ease score for reviewers in this category is 8.8.

• 0
• Reviews have been deleted

We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.