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Fail Overall Grade
FAIL Deleted Reviews
FAIL Brand Repeats
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Rating Trend
WARN Unverified Purchases
WARN Sample Reviews
WARN Phrase Repetition
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
Most Trusted Reviews
It tastes wonderful! Wish there were less carbs in it. [Go to full review]
Apr 12, 2016
- Verified Purchaser
- Critical Reviewer (avg. rating: 7.6)
Least Trusted Reviews
Thanks to the awesome samples I received in the mail, ... [Go to full review]
Jun 3, 2014
- Unverified Purchaser
- Created on a high volume day
- Used the word "Sample"
- Contains repetitive phrases (show)
- One-Hit Wonder
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted review; avg. rating: 9.0)
- Brand Monogamist (2 reviews for this brand; avg rating: 9.5)
- Easy Grader (avg. rating: 10.0)
Fail Deleted Reviews
We discovered a total of 25 deleted reviews for this product, with an average rating of 9.2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We have no information on reviews that were never published in the first place.
9.2 average rating of deleted reviews
Show distribution of deleted reviews
Fail Brand Repeats
119 of the 472 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
45 of the 472 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
27 of the 472 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Fail Suspicious Reviewers
179 of the 472 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
233 of the 472 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
107 of the 472 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 9.2, while the average ease score for reviewers in this category is 8.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
9.2 Product's Average Ease Score
8.8 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Rating Trend
- Created over 28 days
We counted 472 reviews for this product over the span of 2,571 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 28 days exceeding this threshold:
Warn Unverified Purchases
375 of the 472 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Sample Reviews
154 of the 472 total reviews for this product mentioned the word "sample" within their review. This is an excessively large percentage of reviews that mention the word "sample" which may indicate unnatural reviews.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
80 of the 472 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
Pass Word Count Comparison
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
117 of the 472 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.