Close
Tone
More product info
From FitMiss
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Jul 19, 2017
Note: While Bodybuilding.com claims 94 Ratings, we counted 88 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Brand Repeats
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Phrase Repetition
FAIL Reviewer Participation
WARN Reviewer Ease
PASS Overlapping Review History
PASS Sample Reviews
Most Trusted Reviews
I had no side effects whatsoever, great product definitely noticed ... [Go to full review]
Sep 2, 2016
70%
TRUST
TRUST
- Verified Purchaser
- Overrepresented Participation (posted 2 Reviews)
- Easy Grader (avg. rating: 10.0)
Least Trusted Reviews
Like to stack Tone and Burn together and I have ... [Go to full review]
Jul 11, 2014
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (17 words)
- Contains repetitive phrases (show)
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted Review; avg. rating: 10.0)
- Brand Monogamist (5 of 5 reviews for this brand; avg rating: 10.0)
- Overrepresented Participation (posted 5 Reviews)
- Easy Grader (avg. rating: 10.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 59 deleted Reviews for this product, with an average rating of 9.2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Rating Trend
-
- 40%
- Created over 4 days
We counted 88 reviews for this product over the span of 1,449 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 4 days exceeding this threshold:In total, we found that 35 reviews were created on just 4 days. The reviews on these high volume days have rated this product an average of 9.9 while reviews from other days have rated this product an average of 8.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
59 of the 88 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 9.7 while the verified purchasers have rated this product an average of 6.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Brand Repeats
Brand Repeaters
62 of the 88 reviewers have reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.
Brand Loyalists
59 of the 88 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
46 of the 88 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Fail Suspicious Reviewers
One-Hit Wonders
14 of the 88 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 6.9 while the reviewers who have posted more than one review have rated this product an average of 9.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
55 of the 88 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 9.9 while the reviewers who have written at least one verified purchase review rated this product an average of 6.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
33 of the 88 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 9.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 8.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
17 of the 88 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Fail Word Count Comparison
-
- 34%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 30 reviews (or 34%) are within an overrepresented word count group. These reviews have rated this product an average of 9.8, while all other reviews have rated this product an average of 8.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
23 of the 88 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 9.7 while reviews without substantial repetitive phrases rated this product an average of 8.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Participation
-
- 91%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 80 reviewers (or 91%) are within an overrepresented participation group. These reviews have rated this product an average of 9.0, while all other reviews have rated this product an average of 6.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 9, while the average ease score for reviewers in this category is 8.8. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
9.0 Product's Average Ease Score
8.8 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
5% also reviewed:
Essential AmiN.O. Energy by Optimum Nutrition
5% also reviewed:
Quest Bars by Quest Nutrition
3% also reviewed:
Classic by BlenderBottle
3% also reviewed:
Opti-Women by Optimum Nutrition
3% also reviewed:
AMINO1 by MusclePharm
3% also reviewed:
Shred Her by NLA for Her
3% also reviewed:
Iron Whey by Arnold Schwarzenegger Series
2% also reviewed:
Gold Standard 100% Whey by Optimum Nutrition
2% also reviewed:
CoCo Protein by MusclePharm
19 of the 88 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Sample Reviews
-
- 0%
- Mentioned the word "Sample"
We didn't find the word "sample" used in any reviews
Read more about our Sample Reviews test.
Read more about our Sample Reviews test.