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Report Info:
Last Updated: Jul 19, 2017
Note: While Bodybuilding.com claims 346 Ratings, we counted 331 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL
Brand Repeats

FAIL
Suspicious Reviewers

FAIL
Reviewer Ease

FAIL
Overlapping Review History

WARN
Deleted Reviews

WARN
Word Count Comparison

WARN
Reviewer Participation

PASS
Rating Trend

PASS
Unverified Purchases

PASS
Phrase Repetition

PASS
Sample Reviews

Most Trusted Reviews
I have been using this multi since February. the best ... [Go to full review]
Dec 14, 2015 3 of 3 found this helpful.
100%
TRUST
TRUST
-
Verified Purchaser
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 9.5)
-
Critical Reviewer (avg. rating: 8.5)
Least Trusted Reviews
I really like this multivitamins. They are not harsh for ... [Go to full review]
Jul 29, 2013
0%
TRUST
TRUST
-
Unverified Purchaser
-
Never-Verified Reviewer
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Single-Day Reviewer (posted all reviews on Jul 29, 2013)
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Take-Back Reviewer (1 deleted Review; avg. rating: 10.0)
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Brand Loyalist (2 of 4 reviews for this brand; avg rating: 10.0)
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Overlapping Review History: reviewed 1 of 9 top products
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Overrepresented Participation (posted 4 Reviews)
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Easy Grader (avg. rating: 10.0)
Analysis Details
Fail
Brand Repeats

Brand Repeaters
142 of the 331 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
86 of the 331 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
37 of the 331 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Fail
Suspicious Reviewers

One-Hit Wonders
83 of the 331 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Never-Verified Reviewers
117 of the 331 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
62 of the 331 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
117 of the 331 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 9.7 while all other reviewers rated this product an average of 9.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 9.2, while the average ease score for reviewers in this category is 8.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
9.2 Product's Average Ease Score
8.8 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
7% also reviewed:
Quest Bars by Quest Nutrition
5% also reviewed:
COR-Performance Whey by Cellucor
5% also reviewed:
C4 Original by Cellucor
3% also reviewed:
N.O.-Xplode by BSN
3% also reviewed:
Her Whey by NLA for Her
3% also reviewed:
Uplift by NLA for Her
83 of the 331 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 9.7 while the reviewers who have a more unique product review history rated this product an average of 9.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 9 deleted Reviews for this product, with an average rating of 9.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Word Count Comparison

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- 40%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 131 reviews (or 40%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
Warn
Reviewer Participation

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- 77%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 255 reviewers (or 77%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Rating Trend

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- 2%
- Created over 2 days
We counted 331 reviews for this product over the span of 3,195 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 7 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Unverified Purchases

159 of the 331 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
5 of the 331 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Sample Reviews

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- 0%
- Mentioned the word "Sample"
We didn't find the word "sample" used in any reviews
Read more about our Sample Reviews test.
Read more about our Sample Reviews test.