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SheaMoisture Baby Shampoo & Bath Milk Manuka Honey & Lavender for Delicate Hair and...
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From SheaMoisture
This report was last updated 9/11/2023.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
*This is only a Preliminary Report
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Report Card
Pass Overall Grade
WARN Suspicious Reviewers
WARN Phrase Repetition
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation
Most Trusted Reviews
My daughter uses this brand of products and she loves ... [Go to full review]
Jun 23, 2023
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.8)
Least Trusted Reviews
I absolutely loved this product on my 5 month old. ... [Go to full review]
Sep 2, 2023
46%
TRUST
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- One-Hit Wonder
- Easy Grader (avg. rating: 5.0)
Analysis Details
Warn Suspicious Reviewers
One-Hit Wonders
Approximately 25% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
Approximately 35% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
~10% of reviews
(5.0/5)
(5.0/5)
~10% of reviews
(4.0/5)
(4.0/5)
~19% of reviews
(4.8/5)
(4.8/5)
Common Phrases in Titles:
~81% of reviews
(5.0/5)
(5.0/5)
~10% of reviews
(4.0/5)
(4.0/5)
~100% of reviews
(4.6/5)
(4.6/5)
Approximately 75% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
-
- 0%
- Unverified Purchases
0 of the 113 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
~15% also reviewed:
NXHOME Oval Metal-Framed Wall Mirror - Bathroom... by NXHOME
<10% also reviewed:
Whisps Parmesan & Cheddar Cheese Crisps... by Whisps
<10% also reviewed:
Posh Peanut Mommy Robe for Maternity, Labor... by Posh Peanut
<10% also reviewed:
Fisher-Price Walk Bounce & Ride Pony,... by Fisher-Price
<10% also reviewed:
Cosygal Women's Casual Knit Sweater Loose... by Cosygal
<10% also reviewed:
Accu-Clear Ovulation Test Strips Predictor Kit–... by Accu-Clear
<10% also reviewed:
X TOYZ RC Car, 2.4Ghz High Speed 25 Km/h Toy... by X TOYZ
Does not include products
from the same brand
from the same brand
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.