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Retinol Retinoid Natural Alternative |Bakuchiol Serum for face|Infused w/ Bakuchiol &...
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This report was last updated 10/3/2022.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 95 Ratings, we counted 91 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Serums with authentic reviews:
Report Card
Pass Overall Grade
FAIL 
Suspicious Reviewers
Suspicious ReviewersWARN Reviewer Ease
Reviewer EaseWARN Word Count Comparison
Word Count ComparisonWARN Phrase Repetition
Phrase RepetitionPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Participation
Reviewer ParticipationPASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsPASS Deleted Reviews
Deleted Reviews
Most Trusted Reviews
This serum has such a nice scent! It’s very fresh ... [Go to full review]
Aug 10, 2022
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.3)
Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
While I have tried a bunch of different hyaluronic acid ... [Go to full review]
Aug 16, 2022
11%
TRUST
TRUST
-
Verified Purchaser
-
Overrepresented word count (117 words) -
Contains repetitive phrases (
show)
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0) -
Easy Grader (avg. rating: 4.8)
Analysis Details
Fail Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
53 of the 91 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Word Count Comparison
Word Count Comparison
-
- 32%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 29 reviews (or 32%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(3.5/5)
(3.5/5)
13 reviews
(4.8/5)
(4.8/5)
2 reviews
(5.0/5)
(5.0/5)
4 reviews
(4.3/5)
(4.3/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
6 reviews
(4.7/5)
(4.7/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.0/5)
(4.0/5)
42 of the 91 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Rating Trend
Rating Trend
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- 0%
- Created on high-volume days
We counted 91 reviews for this product over the span of 54 days, an average of 1.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
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- 0%
- Unverified Purchases
0 of the 91 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
12% also reviewed:
Wickedly Prime Organic Hibiscus Tea, Full-Leaf... by Wickedly Prime
12% also reviewed:
SenseLAB Tangerine Essential Oil - 100% Pure... by SENSELAB
10% also reviewed:
Dove Body Wash Hypoallergenic and Sulfate Free... by Dove
9% also reviewed:
20 Oz Stainless Steel Skinny Tumbler, Double Wall... by Sangyn
8% also reviewed:
REVLON Super Lustrous The Luscious Mattes... by REVLON
8% also reviewed:
Sally Hansen - Good. Kind. Pure Vegan Nail... by Sally Hansen
8% also reviewed:
SIXAQUAE Glass Food Storage Containers Jar... by MIOCARO SIXAQUAE
8% also reviewed:
LIMNUO 6x10 Inches Poly Bubble Mailers Self Seal... by LIMNUO
8% also reviewed:
Giotto 32oz Large Leakproof BPA Free Drinking... by Giotto
24 of the 91 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
Reviewer Participation
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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.