Browser Extensions 



Close

Why is ReviewMeta.com a Must-Have for Amazon Shoppers?


Free Phone Apps

Free Browser Extensions




innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36 with No White Cast, Invisible Korean...
More product info From innisfree

Amazon Reviews for  innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36 with No White Cast, Invisible Korean Sunscreen (Packaging May Vary)
Rating:
5,592 Ratings
("Ratings" vs. "Reviews")
67% of potentially unnatural reviews removed (why?)
Adjusted:
1,864 Ratings*




Check Price
Jump to Report Card


Report Card

Fail Overall Grade
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Reviewer Ease
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation

Most Trusted Reviews

I’m so picky with sunscreen. Usually they break me out ... [Go to full review]
May 1, 2024      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

This is really the best sunscreen I’ve ever tried!I’ve been ... [Go to full review]
Dec 19, 2023      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • One-Hit Wonder
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Suspicious Reviewers

One-Hit Wonders


Approximately 65% of reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.9
5.0


Read more about our Suspicious Reviewers test.

Warn Rating Trend
There are indications that the reviews may have been created unevenly over time.
Read more about our Rating Trend test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.6 Product's Average Ease Score

4.2 Category's Average Ease Score


4.6
4.2


Read more about our Reviewer Ease test.


Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~20% of reviews
(5.0/5)
~13% of reviews
(4.5/5)
~13% of reviews
(4.5/5)
~13% of reviews
(5.0/5)
~20% of reviews
(4.7/5)
Show MoreShow Less
Common Phrases in Titles:
~93% of reviews
(5.0/5)
~100% of reviews
(4.9/5)


Approximately 80% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
5.0


Read more about our Phrase Repetition test.

Pass Unverified Purchases

29 of the 5,592 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
4.9


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
  • <10%
  • Substantial overlapping review history
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info