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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
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From Nicolas Cole
This report was last updated 3/29/2021.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 80 Ratings, we counted 20 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
WARN
Suspicious Reviewers
![](/public/imgs/reviewmeta/su-icon.png)
WARN
Reviewer Ease
![](/public/imgs/reviewmeta/sc-icon.png)
PASS
Rating Trend
![](/public/imgs/reviewmeta/rt-icon.png)
PASS
Unverified Purchases
![](/public/imgs/reviewmeta/vp-icon.png)
PASS
Word Count Comparison
![](/public/imgs/reviewmeta/wc-icon.png)
PASS
Phrase Repetition
![](/public/imgs/reviewmeta/pr-icon.png)
PASS
Overlapping Review History
![](/public/imgs/reviewmeta/rh-icon.png)
PASS
Reviewer Participation
![](/public/imgs/reviewmeta/ex-icon.png)
PASS
Brand Repeats
![](/public/imgs/reviewmeta/re-icon.png)
PASS
Incentivized Reviews
![](/public/imgs/reviewmeta/ic-icon.png)
PASS
Deleted Reviews
![](/public/imgs/reviewmeta/dl-icon.png)
Most Trusted Reviews
This book left me wondering about a few things but ... [Go to full review]
Sep 14, 2020
100%
TRUST
TRUST
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Unverified Purchaser
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Take-Back Reviewer (3 deleted Reviews; avg. rating: 5.0)
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Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
We couldn't find any low-quality reviews
Analysis Details
Warn
Suspicious Reviewers
![](/public/imgs/reviewmeta/su-icon.png)
Never-Verified Reviewers
4 of the 20 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Reviewer Ease
![](/public/imgs/reviewmeta/sc-icon.png)
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.8, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.8 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Rating Trend
![](/public/imgs/reviewmeta/rt-icon.png)
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- 0%
- Created on high-volume days
We counted 20 reviews for this product over the span of 142 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass
Unverified Purchases
![](/public/imgs/reviewmeta/vp-icon.png)
7 of the 20 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison
![](/public/imgs/reviewmeta/wc-icon.png)
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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Phrase Repetition
![](/public/imgs/reviewmeta/pr-icon.png)
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
2 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
2 reviews
(5.0/5)
(5.0/5)
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- 0%
- Used substantial repetitive phrases
0 of the 20 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass
Overlapping Review History
![](/public/imgs/reviewmeta/rh-icon.png)
1 of the 20 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Participation
![](/public/imgs/reviewmeta/ex-icon.png)
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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass
Brand Repeats
![](/public/imgs/reviewmeta/re-icon.png)
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass
Incentivized Reviews
![](/public/imgs/reviewmeta/ic-icon.png)
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass
Deleted Reviews
![](/public/imgs/reviewmeta/dl-icon.png)
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.