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Lime Crime Unicorn Hair Tint, Oyster - Lavender Grey - Ultra-Conditioning, Semi-Permanent,...
More product info From Lime Crime

Amazon Reviews for  Lime Crime Unicorn Hair Tint, Oyster - Lavender Grey - Ultra-Conditioning, Semi-Permanent, Damage-Free Formula - Vegan, Cruelty Free - 6.76 fl oz
Rating:
1,155 Ratings
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
1,155 Ratings*




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Report Card

Pass Overall Grade
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation

Most Trusted Reviews

i wish i would have used this all over but ... [Go to full review]
Oct 13, 2017      
100% TRUST
  • Verified Purchaser
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 3.5)


Least Trusted Reviews

We couldn't find any low-quality reviews

Analysis Details

Pass Rating Trend
  • <10%
  • Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

22 of the 1,155 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


2.2
2.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~4% of reviews
(2.0/5)
~4% of reviews
(3.0/5)
Common Phrases in Titles:
~4% of reviews
(1.5/5)


Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


1.0
2.6


Read more about our Phrase Repetition test.

Pass Suspicious Reviewers

One-Hit Wonders


Less than approximately 10% of reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


1.5
2.6


Never-Verified Reviewers


Less than approximately 10% of reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from never-verified reviewers

from reviewers with at least one verified purchase review


2.0
2.6


Take-Back Reviewers


Approximately 20% of reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


2.8
2.5


Single-Day Reviewers


Less than approximately 10% of reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


1.0
2.6


Read more about our Suspicious Reviewers test.

Pass Overlapping Review History

Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


3.1
2.4


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.6, while the average ease score for reviewers in this category is 4.3.

3.6 Product's Average Ease Score

4.3 Category's Average Ease Score


3.6
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


2.5
2.6


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info