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Lash Mascara Waterproof,Longer 4D Mascara, Waterproof Mascara, Adds Length, Depth and Glamour...
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From Maksuzee
This report was last updated 12/4/2019.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Mascara with authentic reviews:
Report Card
Fail Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Word Count Comparison
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Rating Trend
PASS Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
This mascara is stringy and messy. I am very disappointed. ... [Go to full review]
Oct 25, 2019
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
This mascara is amazing!!!! As you can see it added ... [Go to full review]
Sep 27, 2019
0%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (58 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (24 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 3 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Unverified Purchases
14 of the 318 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.6 while the verified purchasers have rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Never-Verified Reviewers
1 of the 318 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 1.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
87 of the 318 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.8, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.8 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Word Count Comparison
-
- 25%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 79 reviews (or 25%) are within an overrepresented word count group. These reviews have rated this product an average of 5.0, while all other reviews have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
75 of the 318 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
12% also reviewed:
FIXBODY Nail Clipper Set – Fingernails Clippers... by FIXBODY
12% also reviewed:
FIXBODY Professional Pedicure Kit, 3 in 1... by FIXBODY
11% also reviewed:
LED Strip Lights, L8star Color Changing Rope... by L8star
10% also reviewed:
Baby Thermometer for Fever, 2-in-1 Professional... by SANPU
10% also reviewed:
Butane Lighter Torch Lighter Adjustable Jet Flame... by Holycowh
9% also reviewed:
VAIJOY Nail Clippers with Catcher Preventing... by VAIJOY
112 of the 318 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
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- 12%
- Created over 3 days
We counted 318 reviews for this product over the span of 87 days, an average of 3.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 11 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 37 reviews were created on just 3 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Pass Reviewer Participation
-
- 25%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 78 reviewers (or 25%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.