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Highkey Keto Brownie Mix Blondie - Blondie Brownie Baking Mix - 9oz - Sugar Free Chocolate Brownies...
More product info From HIGHKEY

Amazon Reviews for  Highkey Keto Brownie Mix Blondie - Blondie Brownie Baking Mix - 9oz - Sugar Free Chocolate Brownies Low Carb Snacks Gluten Free Baking Mix for Healthy Diabetic Foods Snack for Ketogenic Paleo Grain Free Diet Food or Desserts
Rating:
5,183 Ratings
1,643 Reviews
("Ratings" vs. "Reviews")
34% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jul 26, 2021
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Note: While Amazon.com claims 5,183 Ratings, we counted 1,643 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Brand Repeats
FAIL Suspicious Reviewers
FAIL Reviewer Participation
WARN Word Count Comparison
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

Full of chemicals.I am trying to give up sugar so ... [Go to full review]
Feb 29, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (3 deleted Reviews; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

Love it!!!! Such a great keto dessert and so easy ... [Go to full review]
Feb 3, 2020      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Overrepresented word count (14 words)

Reviewer data not yet gathered.


Analysis Details

Fail Deleted Reviews

We discovered a total of 124 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Rating Trend

  • 27%
  • Created over 29 days

We counted 1,643 reviews for this product over the span of 549 days, an average of 3.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 10 or fewer reviews on any given day.

However, we see the following 29 days exceeding this threshold:In total, we found that 438 reviews were created on just 29 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.8
4.6


Read more about our Rating Trend test.

Fail Brand Repeats

Brand Loyalists


111 of the 1,643 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


5.0
4.7


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

One-Hit Wonders


68 of the 1,643 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.9 while the reviewers who have posted more than one review have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.9
4.7


Take-Back Reviewers


443 of the 1,643 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.7


Read more about our Suspicious Reviewers test.

Fail Reviewer Participation

  • 85%
  • From reviewers with an overrepresented participation

We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1401 reviewers (or 85%) are within an overrepresented participation group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.8
4.4


Read more about our Reviewer Participation test.

Warn Word Count Comparison

  • 31%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 514 reviews (or 31%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.7
4.7


Read more about our Word Count Comparison test.

Pass Unverified Purchases

45 of the 1,643 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.8
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
29 reviews
(4.9/5)
29 reviews
(4.7/5)
20 reviews
(4.9/5)


44 of the 1,643 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
4.7


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


196 of the 1,643 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.8
4.7


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.