Bentonite Clay Mask for Face Care | Apple Cider Vinegar and Activated Charcoal Face Mask for Women...
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From Pure Biology
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.3)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (21 words)
- Contains repetitive phrases (show)
- Brand Repeater (2 of 7 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 7 Reviews)
- Easy Grader (avg. rating: 4.8)
Analysis Details
We discovered a total of 142 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
9 of the 1,008 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.0 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.0 while the reviewers who have posted more than one review have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
Approximately 40% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
~15% also reviewed:
Magnetic Figures Set of 4 Toddlers Community... by Pythagoras Magnets
<10% also reviewed:
HAVASU NUTRITION Organic Apple Cider Vinegar... by HAVASU NUTRITION
<10% also reviewed:
Eyelash Growth Serum & Eyebrow Enhancer -... by Revive Science
<10% also reviewed:
Revive Science Clay Mask with Activated Charcoal,... by Revive Science
<10% also reviewed:
LxH Extra Strength Biotin Gummies Hair Skin and... by LxH
<10% also reviewed:
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<10% also reviewed:
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<10% also reviewed:
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<10% also reviewed:
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Approximately 25% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
(5.0/5)
(5.0/5)
(4.7/5)
(5.0/5)
(4.5/5)
(4.0/5)
(5.0/5)
(4.5/5)
(4.5/5)
(5.0/5)
Approximately 15% of reviews use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
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- <10%
- Created on high-volume days
Read more about our Rating Trend test.
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- <10%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.