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Fifth & Skin NATURLASH Natural Mascara (BROWN) - Hypoallergenic Mascara for Sensitive Eyes...
More product info
From Fifth & Skin
This report was last updated 6/27/2022.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
*This is only a Preliminary Report
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Report Card
Pass Overall Grade
FAIL 
Suspicious Reviewers
Suspicious ReviewersWARN Deleted Reviews
Deleted ReviewsWARN Phrase Repetition
Phrase RepetitionPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
Company needs better quality control. Perhaps it was stored "bottom ... [Go to full review]
Apr 11, 2022
100%
TRUST
TRUST
-
Verified Purchaser
-
Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
I really liked the way it goes on smooth and ... [Go to full review]
Oct 19, 2018
0%
TRUST
TRUST
-
Verified Purchaser
-
Contains repetitive phrases (show)
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0) -
Overlapping Review History: reviewed 1 of 9 top products -
Easy Grader (avg. rating: 4.9)
Overrepresented Participation (posted 6 Reviews)
Unverified Purchaser
One-Hit Wonder
Never-Verified Reviewer
Analysis Details
Fail Suspicious Reviewers
Suspicious Reviewers
Never-Verified Reviewers
Less than approximately 10% of reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
Approximately 40% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Deleted Reviews
Deleted Reviews
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
5.0 average rating of deleted reviews
Warn Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~3% of reviews
(5.0/5)
(5.0/5)
~5% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(3.0/5)
(3.0/5)
~5% of reviews
(5.0/5)
(5.0/5)
~5% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(5.0/5)
(5.0/5)
~6% of reviews
(4.0/5)
(4.0/5)
~3% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(5.0/5)
(5.0/5)
Approximately 20% of reviews use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
Pass Rating Trend
Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
16 of the 1,517 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
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- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Fifth & Skin Super Fruits Age Defying... by Fifth & Skin
<10% also reviewed:
EVXO Organic Liquid Mineral Foundation - Vegan,... by EVXO
<10% also reviewed:
LIPSTICK QUEEN Lipstick, Blue By You by LIPSTICK QUEEN
<10% also reviewed:
Gorilla Grip 100% Waterproof All-Season... by Gorilla Grip
<10% also reviewed:
Nutiva Organic Cold-Pressed Virgin Coconut Oil... by Nutiva
<10% also reviewed:
Teva Women's Mush II Flip-Flop by Teva
<10% also reviewed:
Dragon's Blood 30ml/1.01fl oz (100% Raw... by The Raw Food World
<10% also reviewed:
MOSOBAM 700 GSM Luxury Bamboo , Washcloths 13X13,... by Mosobam
Does not include products
from the same brand
from the same brand
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.