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Villsure LED Ring Light, 10" Selfie Ring Light with Adjustable Tripod Stand and Phone Holder,...
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From Villsure
This report was last updated 11/14/2020.
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Report Info:
Note: While Amazon.com claims 1,122 Ratings, we counted 274 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL
Deleted Reviews

FAIL
Unverified Purchases

FAIL
Suspicious Reviewers

FAIL
Phrase Repetition

FAIL
Overlapping Review History

WARN
Reviewer Participation

PASS
Rating Trend

PASS
Word Count Comparison

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
Light is cheaply made. It's not worth the money. It ... [Go to full review]
Aug 8, 2020
100%
TRUST
TRUST
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Verified Purchaser
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Take-Back Reviewer (3 deleted Reviews; avg. rating: 3.7)
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Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
Exactly what I was looking for. I like the fact ... [Go to full review]
Aug 24, 2020
0%
TRUST
TRUST
-
Unverified Purchaser
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Overrepresented Participation (posted 13 Reviews)
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Easy Grader (avg. rating: 4.9)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 64 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Unverified Purchases

7 of the 274 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Suspicious Reviewers

One-Hit Wonders
37 of the 274 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Single-Day Reviewers
10 of the 274 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.7 while all other reviewers rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
15 reviews
(4.7/5)
(4.7/5)
4 reviews
(4.8/5)
(4.8/5)
2 reviews
(5.0/5)
(5.0/5)
18 of the 274 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 3.0 while reviews without substantial repetitive phrases rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
1% also reviewed:
Outdoor Security Camera, 1080P WiFi Camera... by AMICCOM
1% also reviewed:
Zamkol Bluetooth Speaker 30W Waterproof Bluetooth... by ZAMKOL
1% also reviewed:
iPhone Charger Cable Sharllen Lightning Cable 5... by sharllen
1% also reviewed:
YABER Y61 WiFi Mini Projector 6000L Full HD 1080P... by YABER
1% also reviewed:
TAOTRONICS Tower Fan, 36" Oscillating... by TaoTronics
1% also reviewed:
Mkeke Compatible with iPhone 11 Case, Clear Cover... by Mkeke
17 of the 274 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Reviewer Participation

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- 84%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 231 reviewers (or 84%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Rating Trend

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- 0%
- Created on high-volume days
We counted 274 reviews for this product over the span of 381 days, an average of 0.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass
Word Count Comparison

-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.2.
4.1 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.