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Nooie Smart Plug Wifi Outlet Mini Smart Socket Compatible with Alexa, Google Assistant, No Hub...
More product info From nooie

Amazon Reviews for  Nooie Smart Plug Wifi Outlet Mini Smart Socket Compatible with Alexa, Google Assistant, No Hub Required. Schedule Timer Function Control Electric Devices(4packs)
Rating:
174 Ratings
175 Reviews
("Ratings" vs. "Reviews")
78% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Dec 14, 2019
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Note: While Amazon.com claims 174 Ratings, we counted 175 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Reviewer Ease
WARN Brand Repeats
WARN Word Count Comparison
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Incentivized Reviews

Most Trusted Reviews

I am very pleased with my purchase of my mini ... [Go to full review]
Oct 20, 2019      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (10 deleted Reviews; avg. rating: 4.7)
  • Brand Repeater (2 of 85 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 2 of 9 top products
  • Easy Grader (avg. rating: 4.3)


Least Trusted Reviews

The Nooie Smart Plug PA10 is a smart switch that ... [Go to full review]
Aug 31, 2019      
0% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (5 deleted Reviews; avg. rating: 5.0)
  • Brand Repeater (2 of 6 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 6 Reviews)
  • Easy Grader (avg. rating: 4.8)


Analysis Details

Fail Deleted Reviews

We discovered a total of 9 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

5.0 average rating of deleted reviews

5.0


Show distribution of deleted reviews

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.7, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.7 Product's Average Ease Score

4.2 Category's Average Ease Score


4.7
4.2


Read more about our Reviewer Ease test.


Warn Brand Repeats

Brand Loyalists


4 of the 175 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


5.0
4.8


Read more about our Brand Repeats test.

Warn Word Count Comparison

  • 44%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 77 reviews (or 44%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.7
4.8


Read more about our Word Count Comparison test.

Warn Phrase Repetition


68 of the 175 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.8


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 68%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 119 reviewers (or 68%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.8
4.6


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 5%
  • Created over 1 day

We counted 175 reviews for this product over the span of 109 days, an average of 1.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 8 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.1
4.8


Read more about our Rating Trend test.

Pass Unverified Purchases

2 of the 175 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
4.8


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Suspicious Reviewers

One-Hit Wonders


4 of the 175 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


5.0
4.8


Never-Verified Reviewers

We didn't detect a substantial amount of Never-Verified Reviewers.

Take-Back Reviewers


40 of the 175 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.9


Single-Day Reviewers


1 of the 175 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


5.0
4.8


Read more about our Suspicious Reviewers test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


37 of the 175 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.8


Read more about our Overlapping Review History test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.