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Mkono Wood Floating Shelves Wall Mounted Modern Farmhouse Shelf Decorative Storage Shelving with U...
More product info From Mkono

Amazon Reviews for  Mkono Wood Floating Shelves Wall Mounted Modern Farmhouse Shelf Decorative Storage Shelving with U Brackets for Bedroom Bathroom Living Room Kitchen Office Set of 2, Brown
Rating:
825 Ratings
81 Reviews
("Ratings" vs. "Reviews")
11% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jul 7, 2021
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Note: While Amazon.com claims 825 Ratings, we counted 81 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Word Count Comparison
FAIL Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

The mounting holes on the back were not even and ... [Go to full review]
Dec 10, 2019      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (8 deleted Reviews; avg. rating: 4.0)
  • Overlapping Review History: reviewed 4 of 9 top products
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

Easy install, looks high quality. [Go to full review]
Jan 29, 2021      
0% TRUST
  • Verified Purchaser
  • Overrepresented word count (7 words)
  • Contains repetitive phrases (show)
  • Overrepresented Participation (posted 11 Reviews)
  • Critical Reviewer (avg. rating: 3.8)


Analysis Details

Fail Word Count Comparison

  • 37%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 30 reviews (or 37%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.7
4.0


Read more about our Word Count Comparison test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
3 reviews
(5.0/5)
3 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(3.0/5)
2 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
3 reviews
(5.0/5)
3 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
Show MoreShow Less


16 of the 81 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.1


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 74%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 60 reviewers (or 74%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.2
4.5


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 81 reviews for this product over the span of 611 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 81 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Suspicious Reviewers

One-Hit Wonders


1 of the 81 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


1.0
4.3


Never-Verified Reviewers

We didn't detect a substantial amount of Never-Verified Reviewers.

Take-Back Reviewers


15 of the 81 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


4.2
4.2


Single-Day Reviewers


3 of the 81 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


5.0
4.2


Read more about our Suspicious Reviewers test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


9 of the 81 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.1
4.3


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.

4.1 Product's Average Ease Score

4.3 Category's Average Ease Score


4.1
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.