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M3 Naturals Natural Deodorant with Magnesium, Green Tea and Aloe - Long-Lasting, Non-Toxic, Free of...
More product info From M3 Naturals

Review Hijacking Alert!
1 review is coming from a seemingly different product variation:

Hyaluronic Acid Serum with Vitamin C for Face amp Eyes Topical Facial Serum Natural Skin Care Anti... (Example Review )



Learn more about Review Hijacking.
Review Hijacking Alert!
This listing appears to have once been a different product:

Hyaluronic Acid Serum with Vitamin C for Face amp Eyes Topical Facial Serum Natural Skin Care Anti...



Learn more about Review Hijacking.
Amazon Reviews for  M3 Naturals Natural Deodorant with Magnesium, Green Tea and Aloe - Long-Lasting, Non-Toxic, Free of Aluminum, Baking Soda, Parabens, Sulfates and Gluten – For Men and Women - Vegan, Organic 2.5 oz
Rating:
3,341 Ratings
1,848 Reviews
("Ratings" vs. "Reviews")
26% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Feb 13, 2021
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Note: While Amazon.com claims 3,341 Ratings, we counted 1,848 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Phrase Repetition
FAIL Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats

Most Trusted Reviews

Unfortunately this arrived hard and unusable. I was unable to ... [Go to full review]
Aug 23, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 2.0)
  • Critical Reviewer (avg. rating: 3.8)


Least Trusted Reviews

5/5
Stuff works, little tip though if you live in a ... [Go to full review]
Mar 19, 2020      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Overrepresented Participation (posted 2 Reviews)
  • Critical Reviewer (avg. rating: 4.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 360 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.7 average rating of deleted reviews

4.7


Show distribution of deleted reviews

Fail Rating Trend

  • 11%
  • Created over 16 days

We counted 1,848 reviews for this product over the span of 617 days, an average of 3.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 10 or fewer reviews on any given day.

However, we see the following 16 days exceeding this threshold:In total, we found that 210 reviews were created on just 16 days. The reviews on these high volume days have rated this product an average of 4.5 while reviews from other days have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.5
4.2


Read more about our Rating Trend test.

Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


5 of the 1,848 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 2.8 while reviews that were not incentivized rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from incentivized reviews

from non-incentivized reviews


2.8
4.3


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Fail Suspicious Reviewers

One-Hit Wonders


211 of the 1,848 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.6 while the reviewers who have posted more than one review have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.6
4.2


Never-Verified Reviewers


13 of the 1,848 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 5.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


5.0
4.2


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
45 reviews
(4.6/5)
52 reviews
(4.8/5)
58 reviews
(4.7/5)
71 reviews
(4.4/5)
Show MoreShow Less
Common Phrases in Titles:
33 reviews
(5.0/5)
20 reviews
(4.8/5)
39 reviews
(5.0/5)
31 reviews
(4.7/5)
28 reviews
(5.0/5)
Show MoreShow Less


130 of the 1,848 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
4.2


Read more about our Phrase Repetition test.

Fail Reviewer Participation

  • 76%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1409 reviewers (or 76%) are within an overrepresented participation group. These reviews have rated this product an average of 4.4, while all other reviews have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
3.9


Read more about our Reviewer Participation test.

Pass Unverified Purchases

63 of the 1,848 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.4
4.2


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



19 of the 1,848 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.3
4.3


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.3 Product's Average Ease Score

4.2 Category's Average Ease Score


4.3
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


57 of the 1,848 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.7
4.2


Read more about our Brand Repeats test.