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Norton 360 Deluxe 2023, Antivirus software for 3 Devices with Auto Renewal - Includes VPN, PC Cloud...
More product info From Norton

Amazon Reviews for  Norton 360 Deluxe 2023, Antivirus software for 3 Devices with Auto Renewal - Includes VPN, PC Cloud Backup & Dark Web Monitoring [Download]
Rating:
4,056 Ratings
("Ratings" vs. "Reviews")
13% of potentially unnatural reviews removed (why?)
Adjusted:
3,549 Ratings*




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Jump to Report Card

Report Info:

Report Card

Pass Overall Grade
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation

Most Trusted Reviews

Never had a problem with a virus or any other ... [Go to full review]
May 18, 2023      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.5)
  • Overlapping Review History: reviewed 3 of 9 top products
  • Critical Reviewer (avg. rating: 4.1)


Least Trusted Reviews

I'll write a longer review when I have time, but ... [Go to full review]
Sep 7, 2023      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (1 deleted Review; avg. rating: 1.0)
  • Critical Reviewer (avg. rating: 3.4)


Analysis Details

Fail Suspicious Reviewers

One-Hit Wonders


Approximately 15% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

from one-hit wonders

from reviewers with more than one review


4.0
3.5


Take-Back Reviewers


Approximately 60% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.1 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


3.1
4.1


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Titles:
~38% of reviews
(5.0/5)
~29% of reviews
(3.0/5)
~13% of reviews
(4.0/5)
~13% of reviews
(1.0/5)
~8% of reviews
(2.0/5)
~100% of reviews
(3.5/5)
Show MoreShow Less


Approximately 55% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 3.9 while reviews without substantial repetitive phrases rated this product an average of 3.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


3.9
3.1


Read more about our Phrase Repetition test.

Warn Rating Trend
There are indications that the reviews may have been created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

39 of the 4,056 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.0
3.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

~15% also reviewed:
HDMI Cable 40ft by... by FORSPARK

Does not include products
from the same brand


Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


3.0
3.7


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


3.0
3.6


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info