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This report was last updated 3/2/2020.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Participation
WARN Rating Trend
WARN Word Count Comparison
WARN Phrase Repetition
PASS Unverified Purchases
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
I loathe expensive greeting cards and I'm not overly fond ... [Go to full review]
Feb 22, 2020
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (240 deleted Reviews; avg. rating: 4.5)
- Overlapping Review History: reviewed 3 of 9 top products
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
Really adorable card. Got it for my Daughter-in Law; who ... [Go to full review]
Feb 6, 2020
18%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (12 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Overrepresented Participation (posted 23 Reviews)
- Critical Reviewer (avg. rating: 4.3)
Analysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
28 of the 54 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Reviewer Participation
-
- 24%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 13 reviewers (or 24%) are within an overrepresented participation group. These reviews have rated this product an average of 5.0, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 11%
- Created over 2 days
We counted 54 reviews for this product over the span of 464 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 6 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Word Count Comparison
-
- 33%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 18 reviews (or 33%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(4.5/5)
(4.5/5)
3 reviews
(4.7/5)
(4.7/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
3 reviews
(4.0/5)
(4.0/5)
2 reviews
(4.5/5)
(4.5/5)
10 of the 54 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
1 of the 54 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
15% also reviewed:
Frankincense Essential Oil Therapeutic Grade, 4... by Viva Naturals
13% also reviewed:
DII Oversize Woven Paper Storage Basket or Bin,... by DII
11% also reviewed:
DII 100% Polyester Placemat, Reversable &... by DII
11% also reviewed:
DieHard DHC18 18 " Conventional Wiper... by DieHard
11% also reviewed:
Hair Food Argan Oil Shampoo, Sulfate Free, Dye... by Hair Food
11% also reviewed:
Purina Fancy Feast Pate Wet Cat Food Variety... by Purina Fancy Feast
15 of the 54 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.