• 366
• Reviews have been deleted

We discovered a total of 366 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 100%
• Unverified Purchases

1,150 of the 1,152 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

One-Hit Wonders

• 
• 31%
• have only posted one review

359 of the 1,152 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.

Never-Verified Reviewers

• 
• 83%
• have zero verified purchases

961 of the 1,152 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.

Take-Back Reviewers

• 
• 2%
• have previously deleted reviews

28 of the 1,152 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Single-Day Reviewers

• 
• 39%
• have posted all their reviews on a single day

450 of the 1,152 reviewers have written multiple reviews but posted all of them on a single day. This is an excessively large percentage of Single-Day Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.9, while the average ease score for reviewers in this category is 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 99%
• Substantial overlapping review history

1,140 of the 1,152 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Overlapping Review History test.

• 
• 87%
• Created over 4 days

We counted 1,152 reviews for this product over the span of 15 days, an average of 76.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 106 or fewer reviews on any given day.

However, we see the following 4 days exceeding this threshold:

• 388 Reviews on Mar 7, 2019 (Avg. rating: 5.0)
• 317 Reviews on Feb 26, 2019 (Avg. rating: 5.0)
• 159 Reviews on Mar 6, 2019 (Avg. rating: 5.0)
• 138 Reviews on Feb 21, 2019 (Avg. rating: 5.0)

In total, we found that 1,002 reviews were created on just 4 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

• 
• 33%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 6-15 words: 33.4% (Avg. rating: 5.0)

In total, we found that 385 reviews (or 33%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Word Count Comparison test.

• 
• 22%
• Used substantial repetitive phrases

250 of the 1,152 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Phrase Repetition test.

• 
• 69%
• From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 68.8% (Avg. rating: 5.0)

In total, we found that 792 reviewers (or 69%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.