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Amazon.com > Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Tanning Oils & Lotions
Skin Lightening Serum
More product info
From Puriderma
This report was last updated 3/21/2019.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
Review Hijacking Alert!
7 reviews are coming from a seemingly different product variation:
7 reviews are coming from a seemingly different product variation:
Magic Vida Bamboo Jar Salt Box with Lid Laser Etched Salt Herbs Spices Jewelry Container Storage... (Example Review 
)
)
Learn more about Review Hijacking.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Tanning Oils & Lotions with authentic reviews:
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Warn Overall Grade
FAIL 
Suspicious Reviewers
Suspicious ReviewersFAIL Reviewer Ease
Reviewer EaseWARN Phrase Repetition
Phrase RepetitionPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Participation
Reviewer ParticipationPASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsPASS Deleted Reviews
Deleted Reviews
Most Trusted Reviews
Beautiful and wonderful product! I am using it to hold ... [Go to full review]
Jun 30, 2015
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0) -
Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
It looks very nice and seems to be made well. [Go to full review]
Dec 23, 2015
0%
TRUST
TRUST
-
Verified Purchaser
-
Contains repetitive phrases (
show)
-
One-Hit Wonder -
Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
12 of the 70 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
31 of the 70 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
11 of the 70 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Rating Trend
Rating Trend
-
- 0%
- Created on high-volume days
We counted 70 reviews for this product over the span of 1,434 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
7 of the 70 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Amazon Store Card by Synchrony Bank
3% also reviewed:
Ball Mason "PINT" Jars Wide-Mouth Can... by Ball
3% also reviewed:
OXO Good Grips Jar Opener with Base Pad by OXO
3% also reviewed:
Carrington Farms Organic Virgin Cold Pressed... by Carrington Farms
3% also reviewed:
Milliard Citric Acid - 100% Pure Food Grade... by Milliard
3% also reviewed:
Crazy Cups Premium Sampler by Crazy Cups
3% also reviewed:
Q-tips Cotton Swabs, Club Pack 1875 ct (Pack of 3) by Q-tips
3% also reviewed:
Sneaky Pete - Season 1 by Giovanni Ribisi
3% also reviewed:
Perfect Size Silicone Ice Cube Tray, Set of 2,... by FREEZERS
13 of the 70 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
2 of the 70 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.