• 86
• Reviews have been deleted

We discovered a total of 86 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 5%
• Unverified Purchases

39 of the 764 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.5 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 44%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 0-5 words: 21.3% (Avg. rating: 4.4)
• 6-15 words: 22.3% (Avg. rating: 4.2)

In total, we found that 333 reviews (or 44%) are within an overrepresented word count group. These reviews have rated this product an average of 4.3, while all other reviews have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Word Count Comparison test.

• 
• 4%
• Used substantial repetitive phrases

29 of the 764 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 22%
• Created over 23 days

We counted 764 reviews for this product over the span of 988 days, an average of 0.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 23 days exceeding this threshold:

• 10 Reviews on Jun 13, 2019 (Avg. rating: 4.1)
• 9 Reviews on Sep 20, 2019 (Avg. rating: 4.8)
• 9 Reviews on Aug 10, 2019 (Avg. rating: 4.7)
• 9 Reviews on Jul 20, 2019 (Avg. rating: 3.7)
• 9 Reviews on Aug 15, 2019 (Avg. rating: 3.0)
• 8 Reviews on Jul 19, 2019 (Avg. rating: 4.8)
• 8 Reviews on Jun 17, 2019 (Avg. rating: 4.0)
• 7 Reviews on Jun 10, 2019 (Avg. rating: 5.0)
• 7 Reviews on Aug 21, 2019 (Avg. rating: 4.9)
• 7 Reviews on Aug 25, 2019 (Avg. rating: 4.4)
• 7 Reviews on Jul 25, 2019 (Avg. rating: 4.3)
• 7 Reviews on Jul 26, 2019 (Avg. rating: 4.3)
• 7 Reviews on Jul 3, 2019 (Avg. rating: 4.1)
• 7 Reviews on Aug 16, 2019 (Avg. rating: 4.1)
• 7 Reviews on Jun 28, 2019 (Avg. rating: 4.0)
• 7 Reviews on Jul 28, 2019 (Avg. rating: 4.0)
• 6 Reviews on May 13, 2019 (Avg. rating: 5.0)
• 6 Reviews on Jul 11, 2019 (Avg. rating: 4.8)
• 6 Reviews on Sep 10, 2019 (Avg. rating: 4.8)
• 6 Reviews on Jun 25, 2019 (Avg. rating: 4.3)
• 6 Reviews on Jul 9, 2019 (Avg. rating: 4.2)
• 6 Reviews on Aug 18, 2019 (Avg. rating: 3.0)
• 6 Reviews on Jul 21, 2019 (Avg. rating: 2.5)
Show All

In total, we found that 167 reviews were created on just 23 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

Take-Back Reviewers

• 
• 27%
• have previously deleted reviews

204 of the 764 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

Read more about our Suspicious Reviewers test.

• 
• 67%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 32.9% (Avg. rating: 4.0)
• Reviewers with 6-15 Reviews: 33.8% (Avg. rating: 4.1)

In total, we found that 509 reviewers (or 67%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

• 
• 11%
• Substantial overlapping review history

82 of the 764 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.1.

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.