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Crest Complete Whitening + Scope, Long Lasting Mint Toothpaste, Triple Pack (3 Count of 5.4 oz...
More product info
From Crest
This report was last updated 11/23/2023.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Warn Overall Grade
FAIL 
Suspicious Reviewers
Suspicious ReviewersFAIL Phrase Repetition
Phrase RepetitionFAIL Overlapping Review History
Overlapping Review HistoryPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsPASS Deleted Reviews
Deleted ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
Years ago I found this toothpaste which had "5X" listed ... [Go to full review]
Dec 5, 2021
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.9)
Least Trusted Reviews
Are still there in my mouth so I try to ... [Go to full review]
Aug 18, 2023
0%
TRUST
TRUST
-
Verified Purchaser
-
Contains repetitive phrases (show)
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0) -
Overlapping Review History: reviewed 1 of 9 top products -
Critical Reviewer (avg. rating: 4.2)
One-Hit Wonder
Brand Repeater (2 of 665 reviews for this brand; avg rating: 4.5)
Analysis Details
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.0 while the reviewers who have posted more than one review have rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
Approximately 70% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.9 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
~86% of reviews
(5.0/5)
(5.0/5)
~100% of reviews
(4.6/5)
(4.6/5)
Approximately 70% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
~15% also reviewed:
CLIF BAR - Energy Bars - Chocolate Chip - (2.4... by Clif Bar
~15% also reviewed:
Moroccanoil Moisture Repair Shampoo, 33.8 Fl. Oz. by Moroccanoil
~15% also reviewed:
LERDU Women's Long Infinity Scarf, Spring Scarf... by LERDU
~15% also reviewed:
Kitchfix Grain-Free Paleo Granola | Vegan... by Kitchfix
~15% also reviewed:
Patriot Memory Burst SSD 240GB SATA III Internal... by Patriot Memory
~15% also reviewed:
Sports Research Vegan Biotin 2500mcg with Organic... by Sports Research
~15% also reviewed:
YETI Rambler 20 oz Tumbler, Stainless Steel,... by YETI
~15% also reviewed:
Natrol Melatonin Fast Dissolve Sleep Aid Tablets,... by Natrol
Does not include products
from the same brand
from the same brand
Approximately 35% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
5 of the 4,826 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.