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iPhone Charger, MFi Certified Lightning Cable, 2 Sets iPhone Charger Wire Data Sync Charging Cord...
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From Burlway
This report was last updated 1/18/2019.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 471 Ratings, we counted 384 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Unverified Purchases
WARN Word Count Comparison
WARN Phrase Repetition
WARN Overlapping Review History
WARN Reviewer Participation
PASS Rating Trend
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
These lightning cables are really well made and cost a ... [Go to full review]
Jan 17, 2019
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (128 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (12 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 4 of 9 top products
- Overrepresented Participation (posted 82 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Suspicious Reviewers
One-Hit Wonders
208 of the 384 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
Never-Verified Reviewers
299 of the 384 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
105 of the 384 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 5, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
5.0 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Deleted Reviews
We discovered a total of 18 deleted Reviews for this product, with an average rating of 3.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Unverified Purchases
-
- 100%
- Unverified Purchases
384 of the 384 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Word Count Comparison
-
- 84%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 321 reviews (or 84%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
14 reviews
(5.0/5)
(5.0/5)
14 reviews
(5.0/5)
(5.0/5)
45 reviews
(5.0/5)
(5.0/5)
14 reviews
(5.0/5)
(5.0/5)
33 reviews
(5.0/5)
(5.0/5)
14 reviews
(5.0/5)
(5.0/5)
14 reviews
(5.0/5)
(5.0/5)
31 reviews
(5.0/5)
(5.0/5)
14 reviews
(5.0/5)
(5.0/5)
14 reviews
(5.0/5)
(5.0/5)
381 of the 384 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
119% also reviewed:
Aitaton iPhone Charger Cable,4 Pack(3FT 6FT 6FT... by Aitaton
58% also reviewed:
2 in 1 Lightning Adapter Compatible with iPhone... by my-handy-design
56% also reviewed:
Earphones Microphone New Earbuds L by ZestyChef
13% also reviewed:
Mac Book Pro Charger, Replacement 60W Magsafe 2... by Expboo
6% also reviewed:
Wireless Earbuds Comfom Bluetooth Headphones True... by Comfom
6% also reviewed:
S9P Screen Protector-0117-4 by my-handy-design
3% also reviewed:
Bluetooth Headphones with Microphone Wireless... by KIMCADE
Does not include products
from the same brand
from the same brand
384 of the 384 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 89%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 340 reviewers (or 89%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
-
- 0%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.