Browser Extensions 



Close

Why is ReviewMeta.com a Must-Have for Amazon Shoppers?


Free Phone Apps

Free Browser Extensions




McCormick Ground Organic Black Pepper, 3 oz
More product info From McCormick

Amazon Reviews for  McCormick Ground Organic Black Pepper, 3 oz
Rating:
46 Ratings
46 Reviews
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Pass Overall Grade
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Phrase Repetition
WARN Overlapping Review History
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

Its very fine. [Go to full review]
Dec 17, 2019      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.7)


Least Trusted Reviews

To me, this MCCORMICK GROUND ORGANIC BLACK PEPPER (3 oz.) ... [Go to full review]
Jan 20, 2019      
32% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (522 deleted Reviews; avg. rating: 4.4)
  • Brand Repeater (2 of 1830 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 4 of 9 top products
  • Critical Reviewer (avg. rating: 4.3)


Analysis Details

Fail Suspicious Reviewers

Take-Back Reviewers


35 of the 46 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.7
4.8


Read more about our Suspicious Reviewers test.

Warn Rating Trend

  • 15%
  • Created over 2 days

We counted 46 reviews for this product over the span of 340 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 7 reviews were created on just 2 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
4.7


Read more about our Rating Trend test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
4 reviews
(4.8/5)
3 reviews
(4.7/5)
2 reviews
(4.5/5)
2 reviews
(5.0/5)
2 reviews
(4.5/5)
2 reviews
(5.0/5)
4 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
4 reviews
(4.8/5)
2 reviews
(4.5/5)


14 of the 46 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.8


Read more about our Phrase Repetition test.

Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

41% also reviewed:
Pre de Provence Soap by Pre de Provence

Does not include products
from the same brand


26 of the 46 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.7


Read more about our Overlapping Review History test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 46 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 17%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 8 reviews (or 17%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.8
4.8


Read more about our Word Count Comparison test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.4.

4.2 Product's Average Ease Score

4.4 Category's Average Ease Score


4.2
4.4


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.