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Aurorae Classic/Printed Extra Thick and Long 72" Premium Yoga Mat with Non Slip Rosin...
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From AURORAE
This report was last updated 1/10/2021.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
Review Hijacking Alert!
This listing appears to have once been a different product:
This listing appears to have once been a different product:
Aurorae Northern Lights Impression Yoga Mats Unique Original Color Print Designs Eco Safe Free from...
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Report Info:
Note: While Amazon.com claims 3,715 Ratings, we counted 3,916 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Mats with authentic reviews:
Report Card
Pass Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Rating Trend
Rating TrendFAIL Brand Repeats
Brand RepeatsFAIL Phrase Repetition
Phrase RepetitionWARN Suspicious Reviewers
Suspicious ReviewersWARN Reviewer Ease
Reviewer EaseWARN Reviewer Participation
Reviewer ParticipationPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Incentivized Reviews
Incentivized Reviews
Most Trusted Reviews
The issue I have with this mat is that it ... [Go to full review]
Feb 9, 2016
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.2)
Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
I'm a yoga instructor and mat brat! When your practicing ... [Go to full review]
May 27, 2011
0%
TRUST
TRUST
-
Unverified Purchaser -
Created on a high volume day
-
Never-Verified Reviewer -
Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0) -
Overrepresented Participation (posted 3 Reviews) -
Easy Grader (avg. rating: 5.0)
show)
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 610 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.6 average rating of deleted reviews
Fail Rating Trend
Rating Trend
-
- 10%
- Created over 57 days
We counted 3,916 reviews for this product over the span of 4,099 days, an average of 1.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.
However, we see the following 57 days exceeding this threshold:In total, we found that 395 reviews were created on just 57 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Brand Repeats
Brand Repeats
Brand Loyalists
133 of the 3,916 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Brand Monogamists
101 of the 3,916 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Fail Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
121 reviews
(4.9/5)
(4.9/5)
90 reviews
(4.7/5)
(4.7/5)
42 reviews
(4.8/5)
(4.8/5)
112 of the 3,916 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
1,208 of the 3,916 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.3 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Reviewer Participation
Reviewer Participation
-
- 64%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2487 reviewers (or 64%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
Unverified Purchases
302 of the 3,916 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
-
- 0%
- Substantial overlapping review history
0 of the 3,916 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.
Read more about our Overlapping Review History test.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
4 of the 3,916 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.