Land O' Lakes Cocoa Classics Variety Pack (34 count)
More product info
From Land O Lakes
Refresh the report to view the most up-to-date data available:
Our full report will examine much more data, but requires considerably more processing power. Enter your email to receive a notification when the full report is complete.
(more info)
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 3.2)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Overrepresented word count (16 words)
- Critical Reviewer (avg. rating: 3.3)
Analysis Details
22 of the 4,875 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 1.0 while the verified purchasers have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
We discovered a total of 1 deleted Review for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Rating Trend test.
Take-Back Reviewers
Approximately 25% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
-
- >90%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that over approximately 90% are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
(4.0/5)
(5.0/5)
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
<10% also reviewed:
Danco 88821 2-3/4-Inch Tub Mesh Strainer,... by Danco
<10% also reviewed:
Amazon Brand – Pinzon Signature Cotton... by Pinzon
<10% also reviewed:
Dream Water Natural Sleep Aid; GABA, MELATONIN,... by Dream Water
<10% also reviewed:
Hell to Pay: The Unfolding Story of Hillary... by Barbara Olson
<10% also reviewed:
Petmate SNOOZZY Mod Chic by Petmate
<10% also reviewed:
Febreze Car Vent-Clip Air Fresheners - 4 Pack... by Febreze
<10% also reviewed:
Viva Naturals by Viva Naturals
<10% also reviewed:
Nurture Rinse Free Bathing Wipes for Adults... by Nurture Valley
<10% also reviewed:
PetSafe CozyUp Folding Wood Pet Steps - Foldable... by PetSafe
Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
-
- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.