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Pure Biology Anti Aging Night Cream w/Pure Retinol, Hyaluronic Acid & Breakthrough Anti Wrinkle... From Pure Biology Report Feedback

Pass Reviews appear natural

Original:

1 Review

Adjusted:

1 Review

Rank in: Night Creams
43%
47%

View/Edit Adjustment
How is this calculated
Report Last Updated: Nov 23, 2018
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Update Available

Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Brand Repeats
FAIL Suspicious Reviewers
WARN Reviewer Ease
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Incentivized Reviews

Most Trusted Reviews

Face Drenching! I'm in love with this product! My skin ... [Go to full review]
Nov 24, 2017      
65% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (22 deleted reviews; avg. rating: 5.0)
  • Brand Repeater (2 of 30 reviews for this brand; avg rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

We couldn't find any low-quality reviews

Analysis Details

Note: With only 1 review for this product, it's difficult for us to analyze review trends. We'll try our best, but keep in mind that there isn't a lot of data for us to go off of.

Fail Deleted Reviews

We discovered a total of 2,670 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.5 average rating of deleted reviews

4.5


Show distribution of deleted reviews

Fail Brand Repeats

Brand Repeaters


1 of the 1 reviewers has reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.

from Brand Repeaters

from Non-Repeaters


5.0
N/A


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


1 of the 1 reviewers has had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
N/A


Read more about our Suspicious Reviewers test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

5.0 Product's Average Ease Score

4.3 Category's Average Ease Score


5.0
4.3


Read more about our Reviewer Ease test.


Pass Rating Trend
  • 0%
  • Created on high-volume days
We only counted one review, so there isn't actually any rating trend.
Read more about our Rating Trend test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 1 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison
  • 0%
  • Have an overrepresented word count
We only counted one review, so there isn't enough data to compare word counts.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
We only counted one review, so there isn't enough data to find redundant phrases.
Read more about our Phrase Repetition test.

Pass Overlapping Review History
  • 0%
  • Substantial overlapping review history
0 of the 1 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.

Pass Reviewer Participation
  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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