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Lavender Mist Facial Toner - 100% Natural - The Best Face Toner - Refreshing & Revitalizing -...
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This report was last updated 3/13/2018.
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Report Info:
Last Updated: Mar 13, 2018
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Incentivized Reviews
WARN Brand Repeats
WARN Phrase Repetition
PASS Word Count Comparison
PASS Reviewer Participation
Most Trusted Reviews
Great smell [Go to full review]
Sep 14, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.0)
Least Trusted Reviews
My first foray into to the use of a toner. ... [Go to full review]
Jun 23, 2017
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Brand Repeater (2 of 5 reviews for this brand; avg rating: 4.5)
- Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Deleted Reviews
We discovered a total of 29 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Rating Trend
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- 13%
- Created over 4 days
We counted 435 reviews for this product over the span of 1,264 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 4 days exceeding this threshold:In total, we found that 55 reviews were created on just 4 days. The reviews on these high volume days have rated this product an average of 4.9 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
254 of the 435 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Never-Verified Reviewers
21 of the 435 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 5.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
185 of the 435 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
10% also reviewed:
Majestic Pure Chamomile Oil, Premium Quality, 4... by Majestic Pure
6% also reviewed:
100% Natural Arabica Coffee Scrub with Organic... by First Botany
4% also reviewed:
Vitamin C Serum 20 for Face with Hyaluronic Acid... by Kleem Organics
3% also reviewed:
Body Merry Age Defense Eye Cream Natural &... by Body Merry
3% also reviewed:
InstaNatural Vitamin C Facial Toner - Anti Aging... by InstaNatural
3% also reviewed:
PURA D'OR Organic Rosehip Seed Oil,100%... by PURA D'OR
77 of the 435 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
29 of the 435 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is more than we would expect see; the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Warn Brand Repeats
Brand Repeaters
155 of the 435 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
4 reviews
22 reviews
7 reviews
10 reviews
3 reviews
5 reviews
12 reviews
9 reviews
11 reviews
58 of the 435 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Word Count Comparison
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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.