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Cali White Vegan Natural Teeth WHITENING Pen, New Zero Peroxide Botanical Gel, Made in USA,...
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From Cali White
This report was last updated 3/14/2019.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL
Unverified Purchases

FAIL
Brand Repeats

FAIL
Suspicious Reviewers

WARN
Rating Trend

WARN
Word Count Comparison

WARN
Phrase Repetition

WARN
Reviewer Participation

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Incentivized Reviews

PASS
Deleted Reviews

Most Trusted Reviews
YIKES... I use this once a day in the mornings ... [Go to full review]
Sep 29, 2018
100%
TRUST
TRUST
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Verified Purchaser
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Critical Reviewer (avg. rating: 3.9)
Least Trusted Reviews
One of my friends had this pen and said it ... [Go to full review]
Sep 26, 2017
0%
TRUST
TRUST
-
Unverified Purchaser
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Brand Repeater (6 of 23 reviews for this brand; avg rating: 5.0)
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Easy Grader (avg. rating: 4.8)
Analysis Details
Fail
Unverified Purchases

5 of the 43 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Brand Repeats

Brand Loyalists
2 of the 43 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
1 of the 43 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Fail
Suspicious Reviewers

One-Hit Wonders
9 of the 43 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
5 of the 43 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 5.0 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Rating Trend

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- 7%
- Created over 1 day
We counted 43 reviews for this product over the span of 513 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Word Count Comparison

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- 35%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 15 reviews (or 35%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
7 of the 43 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Reviewer Participation

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- 56%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 24 reviewers (or 56%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Overlapping Review History

4 of the 43 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.8, while the average ease score for reviewers in this category is 4.3.
3.8 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass
Deleted Reviews

- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.