Close
Kissing Lip Balm For Perfect Kiss - Moisturizing Chapstick Lip Balm to Soften and Smooth Your Dry...
More product info
From Morphine Lips
This report was last updated 1/24/2018.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Jan 24, 2018
Refresh Report
Refresh Report
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Unverified Purchases
WARN Reviewer Participation
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
Thought I would take a chance. Very happy that I ... [Go to full review]
Mar 15, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
Amazing product! Love the smoothness and feel of it! Works ... [Go to full review]
Sep 27, 2017
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented Participation (posted 3 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Suspicious Reviewers
Never-Verified Reviewers
8 of the 37 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
6 of the 37 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
8 of the 37 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, the discrepancy in ratings between the Single-Day Reviewers and all other reviewers isn't significant enough to rule out the possibility of it being due to random chance.
Warn Rating Trend
-
- 30%
- Created over 2 days
We counted 37 reviews for this product over the span of 380 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 11 reviews were created on just 2 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Unverified Purchases
26 of the 37 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Reviewer Participation
-
- 51%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 19 reviewers (or 51%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
3 reviews
2 reviews
2 reviews
1 of the 37 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
8% also reviewed:
MAJESTIC PURE Himalayan Salt Body Scrub with... by MAJESTIC PURE
8% also reviewed:
Platinum Overlay Sterling Silver "I Love You To... by Silver Crystals
5% also reviewed:
SLIMVITE Womens Multivitamin | Powerful Fat... by Alpha Woman
5% also reviewed:
Hyaluronic Acid Serum - Anti aging Serum to... by Radha Beauty
5% also reviewed:
Louviva Vibrating G-spot Vibrator - Rechargeable... by Louviva
5% also reviewed:
Himalayan Salt Body Scrub - Huge 12 OZ - 100% All... by AIUONXILIOP
5 of the 37 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.