SPIN Selling
More product info
From Neil Rackham
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (7 words)
- One-Hit Wonder
- Overrepresented Participation (posted 1 Review)
- Critical Reviewer (avg. rating: 1.0)
Analysis Details
We discovered a total of 19 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
One-Hit Wonders
39 of the 386 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
128 of the 386 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- 60%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 233 reviewers (or 61%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 2%
- Created over 2 days
We counted 386 reviews for this product over the span of 8,637 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 6 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
108 of the 386 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 18%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 68 reviews (or 18%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
(4.9/5)
(4.1/5)
(4.8/5)
(4.8/5)
(4.8/5)
(5.0/5)
(4.7/5)
(4.8/5)
(4.7/5)
(4.6/5)
12 of the 386 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4% also reviewed:
The SPIN Selling Fieldbook: Practical Tools,... by Rackham, Neil
4% also reviewed:
How to Win Friends & Influence People by Dale Carnegie
4% also reviewed:
Think and Grow Rich by Napoleon Hill
4% also reviewed:
The Little Red Book of Selling: 12.5 Principles... by Jeffrey Gitomer
3% also reviewed:
The Challenger Sale: Taking Control of the... by Matthew Dixon
3% also reviewed:
Beauty and the Beast by Buena Vista Home Video
2% also reviewed:
Outliers, The Story of Success by Malcolm Gladwell
2% also reviewed:
The New Strategic Selling: The Unique Sales... by Miller, Robert B.
2% also reviewed:
Rich Dad Poor Dad: What the Rich Teach their Kids... by Robert T Kiyosaki
67 of the 386 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
14 of the 386 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.