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Cantu Coil Calm Detangler, 8 Fluid Ounce (Pack of 2)
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From Cantu
This report was last updated 1/16/2021.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 1,525 Ratings, we counted 144 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL
Suspicious Reviewers

WARN
Brand Repeats

WARN
Word Count Comparison

WARN
Reviewer Participation

PASS
Rating Trend

PASS
Unverified Purchases

PASS
Phrase Repetition

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Incentivized Reviews

PASS
Deleted Reviews

Most Trusted Reviews
Let me just start by saying how amazing this stuff ... [Go to full review]
Aug 12, 2020
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
-
Easy Grader (avg. rating: 4.8)
Least Trusted Reviews
It wasn't exactly what I wanted, but is smell good. [Go to full review]
Apr 30, 2018
0%
TRUST
TRUST
-
Verified Purchaser
-
Overrepresented word count (10 words)
Reviewer data not yet gathered.
Analysis Details
Fail
Suspicious Reviewers

One-Hit Wonders
4 of the 144 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.5 while the reviewers who have posted more than one review have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
48 of the 144 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Brand Repeats

Brand Loyalists
4 of the 144 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn
Word Count Comparison

-
- 56%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 81 reviews (or 56%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn
Reviewer Participation

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- 51%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 74 reviewers (or 51%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Rating Trend

-
- 0%
- Created on high-volume days
We counted 144 reviews for this product over the span of 1,884 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass
Unverified Purchases

10 of the 144 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(1.5/5)
(1.5/5)
2 reviews
(5.0/5)
(5.0/5)
4 reviews
(4.0/5)
(4.0/5)
2 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
2 reviews
(4.5/5)
(4.5/5)
15 of the 144 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Cantu Coconut Curling Cream with Shea Butter for... by Cantu
2% also reviewed:
Tropic Isle Living - Jamaican Black Castor Oil -... by Tropic Isle Living
2% also reviewed:
Cantu Extra Hold Edge Stay Gel, 2.25 oz.... by Cantu
2% also reviewed:
Cantu Grow Strong Strengthening Treatment by Cantu
2% also reviewed:
Vogek On Ear Headphones with Mic, Lightweight... by VOGEK
Does not include products
from the same brand
from the same brand
26 of the 144 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.
4.2 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass
Deleted Reviews

- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.