The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design
More product info
From Tim Pollard
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Critical Reviewer (avg. rating: 3.6)
Least Trusted Reviews
TRUST
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Verified Purchaser
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Overrepresented word count (104 words)
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Contains repetitive phrases (
show)
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One-Hit Wonder
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Overrepresented Participation (posted 1 Review)
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Easy Grader (avg. rating: 5.0)
Analysis Details

We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

One-Hit Wonders
19 of the 90 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

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- 52%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 47 reviews (or 52%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
32 of the 90 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

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- 50%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 45 reviewers (or 50%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

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- 0%
- Created on high-volume days
Read more about our Rating Trend test.

30 of the 90 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

3% also reviewed:
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2% also reviewed:
Outliers, The Story of Success by Malcolm Gladwell
2% also reviewed:
Stall Points: Most Companies Stop Growing--Yours... by Matthew S. Olson
2% also reviewed:
Ready Player One by Ernest Cline
2% also reviewed:
Hamilton: The Revolution by Lin-Manuel Miranda
2% also reviewed:
To Sell Is Human: The Surprising Truth About... by Daniel H. Pink
2% also reviewed:
Flags of Our Fathers by James Bradley
2% also reviewed:
Private Reserve Fountain Pen Bottled Ink by Private Reserve
2% also reviewed:
AmazonBasics Lightning to USB A Cable - MFi... by AmazonBasics
11 of the 90 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Brand Repeaters

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.