CTKcom MR11 12 Volt 10 Watt Halogen Light Bulbs,30 Degree Beam Spread Precision Halogen Reflector...
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From CTKcom
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.9)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Take-Back Reviewer (10 deleted Reviews; avg. rating: 4.7)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.5)
Analysis Details
2 of the 334 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.0 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Over approximately 90% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.6 while reviews without substantial repetitive phrases rated this product an average of 3.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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Approximately 25% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
Approximately 45% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- ~35%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 35% are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
Read more about our Rating Trend test.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.