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Brother P-Touch, PTH110, Easy Portable Label Maker, Lightweight, QWERTY Keyboard, One-Touch Keys,...
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From Brother
This report was last updated 1/18/2024.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Rating Trend
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation
Most Trusted Reviews
It does it’s job, I like the setting options, the ... [Go to full review]
Aug 17, 2023
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 2.5)
Least Trusted Reviews
Horrible buttons - Brother needs to fix it. Not easy. [Go to full review]
Aug 25, 2017
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (12 words)
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 2.6)
- Brand Repeater (2 of 98 reviews for this brand; avg rating: 3.5)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 2.9)
Analysis Details
Fail Deleted Reviews
We discovered a total of 18 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
One-Hit Wonders
Approximately 25% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
Approximately 25% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Parrot AR Drone Quadricopter, 2.0 Edition,... by Parrot
<10% also reviewed:
Highpoint Dual-Bay Thunderbolt 10Gbps Storage Dock by High Point
<10% also reviewed:
SteelSeries Stratus Bluetooth Mobile Gaming... by SteelSeries
<10% also reviewed:
FLIR ONE Gen 3 - Android (USB-C) - Thermal Camera... by FLIR
<10% also reviewed:
ICY DOCK Ezconvert (Tool-Less) M.2 SATA SSD to... by ICY DOCK
<10% also reviewed:
Ethernet Cable 6FT Cat 8 Cable Tyumen Cat8 LAN... by Tyumen
Less than approximately 10% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 3.5 while the reviewers who have a more unique product review history rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
~68% of reviews
(5.0/5)
(5.0/5)
~26% of reviews
(3.0/5)
(3.0/5)
~100% of reviews
(4.4/5)
(4.4/5)
Approximately 60% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
-
- 0%
- Unverified Purchases
0 of the 12,586 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.