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Coconut Milk Exfoliating Body Scrub - Natural Coconut Oil Skin Exfoliator for Face Hand Lip &...
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From Premium Nature
This report was last updated 6/15/2020.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 1,218 Ratings, we counted 1,292 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL
Deleted Reviews

FAIL
Rating Trend

FAIL
Unverified Purchases

FAIL
Suspicious Reviewers

FAIL
Phrase Repetition

FAIL
Overlapping Review History

WARN
Reviewer Participation

PASS
Word Count Comparison

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
NO oil base, I like to use scrub and not ... [Go to full review]
Oct 21, 2017
100%
TRUST
TRUST
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Verified Purchaser
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Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
I just Love this Moisturizing Scrub.It soften my skin while ... [Go to full review]
Apr 15, 2017
0%
TRUST
TRUST
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Unverified Purchaser
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Created on a high volume day
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Overlapping Review History: reviewed 1 of 9 top products
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Overrepresented Participation (posted 6 Reviews)
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Easy Grader (avg. rating: 5.0)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 221 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Rating Trend

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- 18%
- Created over 33 days
We counted 1,292 reviews for this product over the span of 1,551 days, an average of 0.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.
However, we see the following 33 days exceeding this threshold:In total, we found that 230 reviews were created on just 33 days. The reviews on these high volume days have rated this product an average of 4.6 while reviews from other days have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Unverified Purchases

517 of the 1,292 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.6 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Suspicious Reviewers

Never-Verified Reviewers
47 of the 1,292 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.7 while the reviewers who have written at least one verified purchase review rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
565 of the 1,292 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.4 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
66 of the 1,292 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Frostfire Kolumbo Travel Umbrella Proven... by Frostfire
2% also reviewed:
100% Natural Arabica Coffee Scrub with Organic... by First Botany Cosmeceuticals
1% also reviewed:
Amazon Store Card by Synchrony Bank
1% also reviewed:
Radha Essential Oil Diffuser for Aromatherapy -... by Radha Beauty
1% also reviewed:
Art Naturals® Dead Sea Mud Mask for Face, Body &... by ArtNaturals
1% also reviewed:
Fire TV Stick bundle with Echo Dot (2nd Gen) -... by Amazon
122 of the 1,292 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Reviewer Participation

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- 49%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 636 reviewers (or 49%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.1. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.3 Product's Average Ease Score
4.1 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
152 of the 1,292 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
19 of the 1,292 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.