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Coconut Milk Exfoliating Body Scrub - Natural Coconut Oil Skin Exfoliator for Face Hand Lip &...
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From Premium Nature
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Report Info:
Last Updated: Feb 16, 2020
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Note: We only analyze "reviews" and ignore one-tap "ratings".
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Top products in Body Scrubs with authentic reviews:
Report Card
Fail Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Unverified Purchases
Unverified PurchasesFAIL Suspicious Reviewers
Suspicious ReviewersPASS Rating Trend
Rating TrendPASS Word Count Comparison
Word Count ComparisonPASS Phrase Repetition
Phrase RepetitionPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
in my opinion this is a mediocre salt scrub although ... [Go to full review]
Jul 27, 2019
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.6)
Take-Back Reviewer (8 deleted reviews; avg. rating: 5.0)
Overlapping Review History: reviewed 1 of 9 top products
Critical Reviewer (avg. rating: 2.7)
Least Trusted Reviews
Awesome product, brilliant customer service. Thanks Kimberly! [Go to full review]
Jun 7, 2017
0%
TRUST
TRUST
-
Unverified Purchaser -
Created on a high volume day -
Overrepresented word count (9 words)
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One-Hit Wonder -
Never-Verified Reviewer -
Overrepresented Participation (posted 1 review) -
Easy Grader (avg. rating: 5.0)
Contains repetitive phrases 
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 213 deleted reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.7 average rating of deleted reviews
Fail Unverified Purchases
Unverified Purchases
480 of the 1,234 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
Approximately 45% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.4 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
Less than approximately 10% of reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 2.5 while all other reviewers rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
Rating Trend
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- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Word Count Comparison
Word Count Comparison
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- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
The Hunger Games (Hunger Games Trilogy, Book 1) by Suzanne Collins
<10% also reviewed:
PURA D'OR Original Gold Label Anti-Thinning... by PURA D'OR
<10% also reviewed:
Tree Hut Shea Sugar Scrub Pomegranate Acai, 18oz,... by Tree Hut
<10% also reviewed:
Zeagoo Fall Clothes Baby Girl Cute 2pcs Set... by Zeagoo
<10% also reviewed:
URPOWER OD-501 500ml Aromatherapy Essential Oil... by URPOWER
<10% also reviewed:
Minidiva Wireless Bluetooth for Car Dual USB... by Minidiva
<10% also reviewed:
berlando - Signature Edition - Chevron Baby... by berlando
<10% also reviewed:
Enhanced Hair Straightener Brush by MiroPure,... by MiroPure
<10% also reviewed:
2-Pack Galaxy Note 10 Screen Protector (Support... by AYCFIYING
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.