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BriaUSA Kitchen Shears, Take-Apart Heavy Duty Stainless Steel Multi Purpose Kitchen Scissors
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From BriaUSA
This report was last updated 10/14/2020.
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Report Info:
Note: While Amazon.com claims 360 Ratings, we counted 324 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Word Count Comparison
WARN Phrase Repetition
WARN Reviewer Participation
PASS Unverified Purchases
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Very nice shares I usually buy KitchenAid and the seam ... [Go to full review]
Jun 18, 2020
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (8 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
good scissors for the kitchen. they come apart for easy ... [Go to full review]
Jul 25, 2016 1 of 1 found this helpful.
0%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (11 words)
- Contains repetitive phrases (show)
- Critical Reviewer (avg. rating: 4.2)
Analysis Details
Fail Deleted Reviews
We discovered a total of 29 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Rating Trend
-
- 20%
- Created over 11 days
We counted 324 reviews for this product over the span of 1,589 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 11 days exceeding this threshold:In total, we found that 65 reviews were created on just 11 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Suspicious Reviewers
Take-Back Reviewers
167 of the 324 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Word Count Comparison
-
- 56%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 182 reviews (or 56%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
6 reviews
(4.7/5)
(4.7/5)
2 reviews
(5.0/5)
(5.0/5)
7 reviews
(4.6/5)
(4.6/5)
6 reviews
(4.3/5)
(4.3/5)
7 reviews
(4.7/5)
(4.7/5)
3 reviews
(4.3/5)
(4.3/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
58 of the 324 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 40%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 128 reviewers (or 40%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Unverified Purchases
110 of the 324 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
2% also reviewed:
Amazon Store Card by Synchrony Bank
2% also reviewed:
Lodge Cast Iron Skillet with Red Silicone Hot... by Lodge
2% also reviewed:
Amazon Echo - Black (1st Generation) by Amazon
2% also reviewed:
Zuke's Mini Naturals Training Dog Treats... by Zuke's
37 of the 324 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 324 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.