• 9
• Reviews have been deleted

We discovered a total of 9 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 81%
• Created over 14 days

We counted 144 reviews for this product over the span of 248 days, an average of 0.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 14 days exceeding this threshold:

• 14 Reviews on Jan 27, 2016 (Avg. rating: 4.9)
• 13 Reviews on Jan 31, 2016 (Avg. rating: 4.7)
• 12 Reviews on Jan 30, 2016 (Avg. rating: 4.8)
• 11 Reviews on Jan 28, 2016 (Avg. rating: 4.9)
• 10 Reviews on Feb 1, 2016 (Avg. rating: 4.9)
• 8 Reviews on Jan 25, 2016 (Avg. rating: 4.9)
• 8 Reviews on Feb 3, 2016 (Avg. rating: 4.8)
• 7 Reviews on Jan 24, 2016 (Avg. rating: 5.0)
• 7 Reviews on Jan 26, 2016 (Avg. rating: 5.0)
• 7 Reviews on Feb 2, 2016 (Avg. rating: 4.9)
• 5 Reviews on Jan 23, 2016 (Avg. rating: 5.0)
• 5 Reviews on Feb 5, 2016 (Avg. rating: 4.8)
• 5 Reviews on Jan 29, 2016 (Avg. rating: 4.6)
• 5 Reviews on Feb 4, 2016 (Avg. rating: 4.6)
Show All

In total, we found that 117 reviews were created on just 14 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

Take-Back Reviewers

• 
• 87%
• have previously deleted reviews

125 of the 144 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 67%
• Admitted to receiving an incentive

96 of the 144 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is an excessively large percentage of incentivized reviews which may indicate unnatural reviews.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Brand Repeaters

• 
• 54%
• Reviewed other products from this brand

78 of the 144 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Brand Loyalists

• 
• 2%
• Reviewed mostly products from this brand

3 of the 144 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Brand Repeats test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.5. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

• 
• 59%
• Used substantial repetitive phrases

85 of the 144 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 66%
• Substantial overlapping review history

95 of the 144 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.

Read more about our Overlapping Review History test.

• 
• 31%
• From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 6-15 Reviews: 30.6% (Avg. rating: 4.7)

In total, we found that 44 reviewers (or 31%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Reviewer Participation test.

• 
• 2%
• Unverified Purchases

3 of the 144 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 0%
• Have an overrepresented word count

We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.