Henna Gold Highlighting Shampoo 12 fl oz Liquid
More product info
From ShiKai
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Shampoos with authentic reviews:
Report Card
Most Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (15 deleted Reviews; avg. rating: 4.7)
- Overlapping Review History: reviewed 4 of 9 top products
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Repeaters
15 of the 52 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
23 of the 52 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
-
- 52%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 27 reviewers (or 52%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
-
- 4%
- Created over 1 day
We counted 52 reviews for this product over the span of 5,912 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
12 of the 52 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
-
- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(5.0/5)
(4.8/5)
(4.5/5)
(4.5/5)
(4.7/5)
(5.0/5)
5 of the 52 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
6% also reviewed:
Sally Hansen Color Therapy Nail Polish, Sheer... by Sally Hansen
4% also reviewed:
The Racketeer by John Grisham
4% also reviewed:
Clairol Nice'N Easy Crème 5C Medium Cool... by Clairol
4% also reviewed:
3 Swords Germany - brand quality STAINLESS STEEL... by 3 Swords Germany
4% also reviewed:
Levi's Men's 511 Slim Fit Jean, Dark Hollow, 29x30 by Levi's
4% also reviewed:
Dr. Bronner’s - Pure-Castile Liquid Soap... by Dr. Bronner's
4% also reviewed:
Ex Machina by Domhnall Gleeson
4% also reviewed:
SlimFast Advanced Nutrition Creamy Chocolate... by SlimFast
4% also reviewed:
OXO Good Grips Sugar Dispenser by OXO
9 of the 52 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
-
- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.