• 79
• Reviews have been deleted

We discovered a total of 79 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 43%
• Unverified Purchases

17 of the 40 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Take-Back Reviewers

• 
• 38%
• have previously deleted reviews

15 of the 40 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.9 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Suspicious Reviewers test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 10%
• Admitted to receiving an incentive

4 of the 40 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

• 
• 35%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 6-15 words: 35.0% (Avg. rating: 4.1)

In total, we found that 14 reviews (or 35%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Word Count Comparison test.

• 
• 35%
• From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 16-30 Reviews: 35.0% (Avg. rating: 4.5)

In total, we found that 14 reviewers (or 35%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

Read more about our Reviewer Participation test.

• 
• 0%
• Created on high-volume days

We counted 40 reviews for this product over the span of 506 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

• 
• 3%
• Used substantial repetitive phrases

1 of the 40 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Phrase Repetition test.

• 
• 35%
• Substantial overlapping review history

14 of the 40 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.4.

Brand Repeaters

• 
• 3%
• Reviewed other products from this brand

1 of the 40 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Brand Repeats test.