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Purina Beyond Natural Dog Snack, Jerky Strips with Chicken & Apple, 2.7-Ounce Pouoch, Pack of 6
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From Purina Beyond
This report was last updated 4/2/2017.
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Report Info:
Last Updated: Apr 2, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Phrase Repetition
WARN Rating Trend
WARN Incentivized Reviews
WARN Word Count Comparison
WARN Reviewer Participation
PASS Overlapping Review History
PASS Brand Repeats
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
Having dogs with sensitive stomachs I am always hesitant to ... [Go to full review]
Apr 27, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (169 words)
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 5 Reviews)
- Critical Reviewer (avg. rating: 3.3)
Analysis Details
Fail Deleted Reviews
We discovered a total of 83 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
282 of the 300 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.9 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
41 of the 300 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Never-Verified Reviewers
143 of the 300 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
107 of the 300 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
5 of the 300 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.0 while all other reviewers rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
22 reviews
18 reviews
23 reviews
20 reviews
14 reviews
25 reviews
25 reviews
225 of the 300 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
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- 49%
- Created over 15 days
We counted 300 reviews for this product over the span of 455 days, an average of 0.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.
However, we see the following 15 days exceeding this threshold:In total, we found that 147 reviews were created on just 15 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
39 of the 300 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Warn Word Count Comparison
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- 56%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 167 reviews (or 56%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Reviewer Participation
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- 57%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 172 reviewers (or 57%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Crest Pro-Health HD Toothpaste, Teeth Whitening... by Crest
4% also reviewed:
Crest 3D White Brilliance 2 Step Kit, Deep Clean... by Crest
2% also reviewed:
Gillette Fusion5 ProGlide Men's Razor... by Gillette
2% also reviewed:
Nexium 24HR Acid Reducer Capsules for Heartburn... by Nexium
2% also reviewed:
Persil Proclean 2-in-1 Liquid Laundry Detergent,... by Persil
2% also reviewed:
L'Oreal Paris Hair Care Advanced Extraordinary... by L'Oreal Paris
2% also reviewed:
Natural Balance Dental Chews Dog Treats by Dick Van Patten's Natural Balance
Does not include products
from the same brand
from the same brand
58 of the 300 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
6 of the 300 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.