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American Greetings Once In A Lifetime Wedding Card with Glitter
More product info From American Greetings


Rating:
76 Reviews
51% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Warn Overall Grade
FAIL Deleted Reviews
FAIL Brand Repeats
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Phrase Repetition
WARN Overlapping Review History
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

nice card...a little bent from P.O. [Go to full review]
Sep 9, 2016      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.9)


Least Trusted Reviews

Pretty, sentimental congratulatory wedding card for a new couple. The ... [Go to full review]
Apr 17, 2016      
25% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (572 deleted reviews; avg. rating: 4.7)
  • Brand Repeater (28 of 3101 reviews for this brand; avg rating: 4.6)
  • Overlapping Review History: reviewed 7 of 9 top products
  • Easy Grader (avg. rating: 4.5)


Analysis Details

Fail Deleted Reviews

We discovered a total of 17 deleted reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Brand Repeats

Brand Repeaters


62 of the 76 reviewers have reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.

from Brand Repeaters

from Non-Repeaters


4.7
4.8


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


73 of the 76 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.7
5.0


Read more about our Suspicious Reviewers test.

Warn Rating Trend

  • 46%
  • Created over 7 days

We counted 76 reviews for this product over the span of 377 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 7 days exceeding this threshold:In total, we found that 35 reviews were created on just 7 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.7


Read more about our Rating Trend test.

Warn Phrase Repetition


31 of the 76 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.7


Read more about our Phrase Repetition test.

Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


57 of the 76 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.7
4.7


Read more about our Overlapping Review History test.

Pass Unverified Purchases

16 of the 76 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.6
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.4.

4.3 Product's Average Ease Score

4.4 Category's Average Ease Score


4.3
4.4


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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