American Greetings Floral Birthday Card Life is Good with Flocking
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From American Greetings
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (157 deleted Reviews; avg. rating: 4.7)
- Brand Repeater (2 of 2682 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (250 deleted Reviews; avg. rating: 4.0)
- Brand Repeater (7 of 849 reviews for this brand; avg rating: 4.0)
- Overlapping Review History: reviewed 3 of 9 top products
- Critical Reviewer (avg. rating: 3.8)
Analysis Details
We discovered a total of 3 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Repeaters
15 of the 17 reviewers have reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.
Take-Back Reviewers
17 of the 17 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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15 of the 17 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
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- 0%
- Created over 13 days
However, we see the following 13 days exceeding this threshold:
- 15 Reviews on Mar 15, 2016 (Avg. rating: 4.3)
- 11 Reviews on Apr 16, 2016 (Avg. rating: 4.6)
- 10 Reviews on Mar 11, 2016 (Avg. rating: 4.0)
- 9 Reviews on Mar 16, 2016 (Avg. rating: 4.9)
- 9 Reviews on Apr 17, 2016 (Avg. rating: 4.4)
- 8 Reviews on Apr 11, 2016 (Avg. rating: 4.0) Show All
Read more about our Rating Trend test.
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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
2 of the 17 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.2 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.