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Calily™ Tower Ultrasonic Essential Oil Diffuser Aromatherapy with Relaxing & Soothing Multi-Color...
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From Calily
This report was last updated 5/9/2017.
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Report Info:
Last Updated: May 9, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Word Count Comparison
PASS Reviewer Ease
PASS Brand Repeats
Most Trusted Reviews
I like this diffuser so far. I've had it about ... [Go to full review]
Aug 19, 2015
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (10 deleted Reviews; avg. rating: 4.7)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
Length:: 1:10 Mins I love my Calily tower ultrasonic aroma ... [Go to full review]
Sep 19, 2015
0%
TRUST
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (568 deleted Reviews; avg. rating: 4.8)
- Brand Repeater (2 of 336 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.8)
Analysis Details
Fail Deleted Reviews
We discovered a total of 149 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
27 of the 161 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.4 while the verified purchasers have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
12 of the 161 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.9 while reviews that were not incentivized rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail Suspicious Reviewers
Take-Back Reviewers
31 of the 161 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Alina Skin Care Award Winning &... by Alina Skin Care, Inc
4% also reviewed:
Argan Oil Shampoo Restores Damaged Hair - Argan... by Pure Body Naturals
3% also reviewed:
Colored Pencil Set with Case, 7-Inch, Pack of 72 by Top Quality Art Supplies
3% also reviewed:
Selfie Stick, Perfectday Foldable Extendable... by PerfectDay
Does not include products
from the same brand
from the same brand
22 of the 161 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
2 reviews
2 reviews
2 reviews
13 of the 161 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 45%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 73 reviewers (or 45%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Rating Trend
-
- 3%
- Created over 1 day
We counted 161 reviews for this product over the span of 575 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 5 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.4.
4.1 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
17 of the 161 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.