Ivation 2-LED Super Bright (46 Lumens) Automatic Motion & Light Sensing Nightlight - Battery...
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From Ivation
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
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Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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Contains repetitive phrases (
show)
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Take-Back Reviewer (841 deleted Reviews; avg. rating: 4.8)
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Brand Repeater (9 of 4132 reviews for this brand; avg rating: 5.0)
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Overlapping Review History: reviewed 2 of 9 top products
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Easy Grader (avg. rating: 4.7)
Analysis Details

53 of the 630 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.7 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

(4.8/5)
(4.9/5)
(5.0/5)
(4.5/5)
(4.3/5)
(4.7/5)
(5.0/5)
(4.5/5)
(4.8/5)
(4.6/5)
56 of the 630 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

We discovered a total of 1 deleted Review for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Take-Back Reviewers
239 of the 630 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

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- 33%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 209 reviewers (or 33%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

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- 3%
- Created over 4 days
We counted 630 reviews for this product over the span of 2,689 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 4 days exceeding this threshold:In total, we found that 21 reviews were created on just 4 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

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from the same brand
35 of the 630 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

Brand Repeaters
23 of the 630 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

2 of the 630 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.