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CoverGirl Outlast Longwear Lipstick, Phantom Pink, 0.13 Ounce
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From COVERGIRL
This report was last updated 6/15/2017.
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Report Info:
Last Updated: Jun 15, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Brand Repeats
FAIL Suspicious Reviewers
WARN Unverified Purchases
WARN Incentivized Reviews
WARN Word Count Comparison
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Overlapping Review History
PASS Reviewer Ease
PASS Deleted Reviews
Most Trusted Reviews
I like the color and feel, but it doesn't really ... [Go to full review]
May 21, 2017
95%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (75 words)
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 4.3)
- Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
Not really a fan of makeup but I received this ... [Go to full review]
Aug 9, 2015
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (66 words)
- Admitted to receiving an incentive
- Never-Verified Reviewer
- Single-Day Reviewer (posted all reviews on Aug 9, 2015)
- Brand Monogamist (2 of 2 reviews for this brand; avg rating: 2.5)
- Overrepresented Participation (posted 2 Reviews)
- Critical Reviewer (avg. rating: 2.5)
Analysis Details
Fail Brand Repeats
Brand Loyalists
4 of the 30 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
3 of the 30 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Fail Suspicious Reviewers
Never-Verified Reviewers
10 of the 30 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
5 of the 30 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
6 of the 30 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Unverified Purchases
27 of the 30 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
2 of the 30 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Warn Word Count Comparison
-
- 37%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 11 reviews (or 37%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
11 of the 30 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 87%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 26 reviewers (or 87%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
-
- 0%
- Created on high-volume days
We counted 30 reviews for this product over the span of 682 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
7% also reviewed:
Herbal Essences Hello Hydration Moisturizing... by Herbal Essences
7% also reviewed:
L'Oréal Paris Pure Clay Mask Exfoliate And... by L'Oreal Paris
7% also reviewed:
TRESemmé Beauty Regimen Kit, Full Volume by TRESemme
7% also reviewed:
Olay Regenerist Luminous Tone Perfecting Cream,... by Olay
Does not include products
from the same brand
from the same brand
7 of the 30 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.