Moroccan Argan Oil 100% Pure and Certified Organic from Elizabeth Charles Beauty for Face, Hair,...
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From Elizabeth Charles Beauty
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (10 deleted Reviews; avg. rating: 4.7)
- Overrepresented Participation (posted 20 Reviews)
- Critical Reviewer (avg. rating: 4.3)
Analysis Details
We discovered a total of 71 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Take-Back Reviewers
14 of the 27 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
16 of the 27 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
7 of the 27 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is an excessively large percentage of incentivized reviews which may indicate unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
5 of the 27 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- 37%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 10 reviewers (or 37%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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2 of the 27 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.